“Extra with a side of extra” was one of 2 concepts that was chosen for an integrated launch campaign to officially introduce M to the world. We wanted to create something that would not only bring awareness for M among the target consumers but make a splash in a big way.
Credits: Sandi Harari - Executive Creative Director
Laura Etheredge - Creative Director
Maya Kagan - Creative Director
Sarah Bielawski - Copywriter
Angela Yen - Art Director
Dela Terrero - Art Director
Nyasia Sylvester - Art Director
Nancy Dao - Associate Creative Director
Cat Eccardt - Associate Creative Director
