Sunsweet PlumGood

Role: Creative concept, organic social, website

To introduce PlumGood, a bold new product from Sunsweet, we created a campaign that celebrates freshness in its purest form with vibrant 4-pack cans and a 64 oz bottle. 

Rooted in the idea of a love letter to the orchard, our creative leaned into personal visuals—handwritten notes, postcard stamps, and a bright color palette pairing PlumGood’s pink with Sunsweet’s signature yellow.

We brought the launch to life through paid and organic social, digital banners, a campaign landing page, and a 15-second spot.

Credits: Stephanie Walsh - Art Director 
         Sarah Bielawski - Senior Copywriter
         Nyasia Sylvester - Assoc. Art Director
         Zaria Grey - Creative Intern 
         Joey Marion - Assoc. Creative Director 
         Laura Etheredge - Creative Director

Brand Photography

Paid Social

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