Creative concept, organic & paid social
To introduce PlumGood, a bold new product from Sunsweet, we created a campaign that celebrates freshness in its purest form with vibrant 4-pack cans and a 64 oz bottle.
Rooted in the idea of a love letter to the orchard, our creative leaned into personal visuals—handwritten notes, postcard stamps, and a bright color palette pairing PlumGood’s pink with Sunsweet’s signature yellow.
We brought the launch to life through paid and organic social, digital banners, a campaign landing page, and a 15-second spot.
Credits: Stephanie Walsh - Art Director
Sarah Bielawski - Senior Copywriter
Nyasia Sylvester - Assoc. Art Director
Zaria Grey - Creative Intern
Joey Marion - Assoc. Creative Director
Laura Etheredge - Creative Director
Paid Social
