HSBC - Be less Bank, Be More Human

HSBC wanted to come up with a way to better communicate their sustainability goals. They wanted something that was balanced, transparent, and non-cliché. The focus was on rebuilding trust with their consumers and bridging the gap between banks and people by being less like a bank and more human. Through various OOH advertisements, the campaign highlighted their accomplishments while maintaining transparency about their clients.

Credits: Nyasia Sylvester - Art director
         Wendy Prestine - AD + designer 
                                                DeAndre Spencer - AD + Copy writer

Creative Concept

OOH advertisements