My team and I came up with a way for HSBC to better communicate their sustainability goals in a way that's balanced, transparent, and non-cliché. The focus was on rebuilding trust with their consumers and bridging the gap between banks and people by being less like a bank and more like a human. Through various OOH advertisements, the campaign highlighted their accomplishments while maintaining transparency about their clients.
Credits: Nyasia Sylvester - Art director
Wendy Prestine - AD + designer
DeAndre Spencer - AD + Copy writerOOH advertisment 
We decide to use this redaction design to cut through all the corporate jargon and get to the heart of the message. The design would also be used on consumer products to act as a pledge.OOH advertisements
